LG is set to launch its latest flagship smartphone, LG G4 on 28th April most probably simultaneously in London and NewYork. But before that, LG will give out 4,000 devices of upcoming G4 to consumers in 15 countries who will “test drive” the same before its official launch. This programme will kick off today in Korea, and will target consumers in the following 14 other markets in the days ahead: Turkey, Indonesia, Singapore, United States, China, India, Brazil, Canada, France, Germany, Mexico, Japan and Hong Kong.
According to LG, participants will be selected from applicants based on their entry responses (selection criteria may vary in each market). Individuals can increase their chances of being selected by sharing their application experience on social media platforms such as Facebook and Twitter. Once selected, participants in each country will be given an LG G4 for up to 30 days to experience its unique design and features, including its personalized UX, high performance camera and impressive display for sharing online. Participants will be given various assignments to carry out over the course of their experience with prizes awarded.
If you are interested to take test drive of LG G4 then stay tuned to local LG web page and social media sites in the coming days for more details on how to participate.
Speaking about this unique programme, Juno Cho, President and CEO of LG Electronics Mobile Communications Company, said ”Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public. We are putting the success of LG G4 in the hands of consumers before the launch because we believe they are the best judge of a great user experience, beyond just benchmarks and speed tests.”
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