Google is introducing a new feature to its mobile search results on Android that will now prompt users to install an app if it has relevant content to the user's search query. Starting this week, people searching on Google can also discover your app if they haven’t installed it yet. The latest feature is aimed at helping mobile app developers, which will now benefit further from the expanded App Indexing program.
If the App indexing is implemented and the content searched in google is relevant to your indexed content from your app, the app install buttons will appear alongside links to normal websites and tapping on these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.
The blog post says, "With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not. We hope that Search will now help you acquire new users, as well as re-engage your existing ones,".
In addition to this, Google says the App indexing will work as a ranking signal for all users on Android, regardless of whether they have your app installed or not.
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