As per USA Today, YouTube is going to launch YouTube Kids on February 23rd. The free YouTube Kids app will be available for download on Android devices only no word on iOS availability.
"Parents were constantly asking us, can you make YouTube a better place for our kids," says Shimrit Ben-Yair, the project's group product manager, noting that family-friendly fare is a booming business on YouTube. "(Year over year) we've seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it's more like 200%."
The app will be separate to the main YouTube service and features a homescreen with eight options made up of choices from kids TV shows and other popular recommendations. It will have four main option – shows, music, learning, and explore, which will let kids browse through top videos. Kids can search by typing or by voice search as most younger children can't type. "Try something else" message will pop out if a child deliberately or inadvertently types word such as "sex". The app can be controlled by using a password, certain time limit can be set to the app and once the time is up the app turns off and the app can be started again using the password.
"Parents were constantly asking us, can you make YouTube a better place for our kids," says Shimrit Ben-Yair, the project's group product manager, noting that family-friendly fare is a booming business on YouTube. "(Year over year) we've seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it's more like 200%."
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| YouTube Kids App |
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